As an Egyptian slave who is granted superpowers by the ancient wizard, Shazam, Black Adam was originally going to be introduced in 2019’s Shazam!. However, Johnson made an executive decision, scrapping Black Adam cameos in other DC Extended Universe projects in favor of a definitive solo debut. Following a handful of enticing teases, the official trailer for Black Adam arrived on June 8, giving fans their first look at the character’s tragic backstory and explosive battle with anything/anyone who stands in his way. The response to it has been overwhelmingly positive. Johnson’s staggering social media presence is instrumental in the marketing of all his films. Recently, he took to his official Twitter account and thanked fans from the Iron Paradise for the “98% global positive review” of Black Adam’s trailer.
I was not, girl. [laughs] At this point, the other day, I said it all day, and now my shame is gone. Now the shame of not having grown up a fan is gone and I can just keep it real simple and say “No, I wasn’t.” I had to crash course it. Thankfully, these movies play all the time on TV so I was able to catch up very quickly but I’m happy to be here now, and isn’t that all that matters? Because it wasn’t so precious to me, because I didn’t have any weight on it, I think that took a lot of the pressure off for sure. It’s a number of things: One, it wasn’t precious. Two, because I love some homework, I love being prepared. I met on this film in March of 2019 and really I didn’t get to work until June of 2020 so I had more than enough time to get through that period of intimidation so that I was like actually ready to work. Three, the star of these movies is the dinosaurs. OK? I know we have megastars, I know everybody is a megastar, and I respect them. I respect their amazing, accomplished careers but let’s be real.
As he mentions in the above video, Johnson has repeatedly hyped how his Dirty Harry-esque anti-hero will redefine the hierarchy of power in the DCEU. Johnson has made it clear before that he has big plans for Black Adam and sees himself portraying what could be his biggest role for years to come. His physical and mental commitment to the character stretches well beyond just this solo film, which indeed may spearhead the DCEU’s next chapter. Given the reaction to Zack Snyder’s Justice League, The Suicide Squad, Peacemaker, and The Batman, Black Adam appears to be a step in the right direction for what was once DC Films/Warner Bros.’ aimless DCEU. All of the projects mentioned have enjoyed an amount of creative freedom not granted to films like Batman v Superman: Dawn of Justice and 2016’s Suicide Squad. While Black Adam may never get to clash with Henry Cavill’s Superman, director Jaume Collect-Serra and Johnson likely had free reign to, hopefully, help usher in a new era in the DC universe. At the very least, the fandom’s reaction to the trailer’s massive scale and 960 frames per second technology bodes well for what they will experience in theaters on October 21, 2022.
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