With the startup market rising at a rapid pace, it can be easy to confuse which types there are out there. But one that you should pay close attention to is the sustainability startup, which really makes a difference as far as the future goes.
But what makes a sustainability startup stand out from the typical ones? And, for that matter, how much of a genuine difference can they make when it comes to the environment? Let’s take a closer look and see what makes them tick in favor of the planet.
What Is a Sustainability Startup?
Also referred to as “green” startups, sustainability startups serve as a business that provides products and services that stand to help the environment in some form or another. This could mean solar paneling, waste disposal, or any other degree of earth-friendly services that you can think of.
There are a number of businesses that have made their name in the sustainability market, and several others are coming in hot with their own model. These include the likes of Aurora Solar, Mosaic, and others, each serving different purposes to help the planet.
So How Can the Sustainability Startup Help the Fight Against Pollution?
As you can guess by their general business structure, the sustainability startup can help the planet in a number of ways. It all depends on the nature of the business and what it can offer as a whole – and, more importantly, how it can grow in the future.
First off, some of these businesses are based on how things change in the world. Some are going all out with a full-blown solution for the environment. Such as, for instance, offering solar panel installation for homes and businesses alike. This alone is a huge business model, if only because it can change how a company operates and cut down waste by a huge margin.
But even the smaller business models can make a huge business. Take a business named Grove. This is a company that focuses on reusable household products. With just one particular sale, this may not make much of a difference. However, with multiple purchases and thousands of customers, this suddenly becomes a much more in-need sustainability startup out to be a true game-changer.
Again, it comes down to how successful a business is and what kind of product it offers to the market. Some can obviously make a bigger change than others when it comes to changing the world. But the fact that any kind of change applies at all is a thankful factor and one that can continue to do good for the planet when everything else seems troublesome.
Giving Back in Their Own Special Way
It’s not just about a sustainability startup making a difference in its own right, however. Sometimes recycling can make all the difference, even if it’s in smaller products.
Another good example of this is 4ocean. This sustainability startup actually began its business simply by offering bracelets put together via recycled marine plastic. But they offered a promise with each sale. Along with helping the environment with its product, it promises to take one pound of trash from the ocean. That’s right, it’s offering an incentive to go along with its products. And a lot of consumers buy from them as a result.
Then there are the companies that think bigger with the goals of recycling – and International Recycling Group isn’t your typical sustainability startup. This company recycles all things plastic with its business, from small six-pack holders to much larger items. This startup began small but has since become one of the biggest plastic recycling plants out there. And they continue to see repeat business, with thousands of consumers looking to make a difference for their planet.
There’s always room for new competition as well. All a sustainability startup needs is an initiative that does some good for the planet, be it with premium services or something revolving around recycling. It does help to find some profit angle, of course. But the goal of being healthy for the environment as a whole is the focus of this business. And, again, there’s room for everyone to jump in. Even if it’s offering small (yet enjoyable) products.
Time to Make a Difference
In the end, sustainability startups have a way of giving back to the planet, in one form or another. Obviously, there are differences between them so they’re not all doing the same thing, but it’s great to see the variety of the services they give back. And those with incentives to keep repeat customers are a huge plus.
So don’t be afraid to give these sustainability startups a closer look. You never know if one could provide the helping hand you’re looking for!
The post How a Sustainability Startup Can Help the Fight Against Pollution appeared first on KillerStartups.
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