In 2017, Laszlo Bock, a former Google and GE executive, introduced the world to Humu, a startup focused on developing “nudge engine” software. This innovative technology aimed to leverage machine learning and data analytics to prompt smarter employee behavior and build better managers. Now, five years later, Humu has announced its acquisition by software firm Perceptyx, a move that promises to enhance Perceptyx’s platform by providing employees and managers with customized, AI-prompted recommendations based on employee feedback.
Perceptyx, a platform with over 600 customers, specializes in collecting and organizing employee feedback through surveys. With the acquisition of Humu, Perceptyx aims to bridge the gap between feedback and action by offering AI-driven recommendations to employees and managers. These recommendations, known as “nudges,” are delivered through platforms like email, Slack, or Microsoft Teams. For example, if survey results indicate that certain voices dominate meetings, quieter employees may receive a nudge to speak up. Similarly, managers may be prompted to introduce new team members if feedback suggests that integration is needed.
The terms of the deal between Humu and Perceptyx have not been disclosed. However, both parties express enthusiasm about the acquisition, recognizing the potential to reach a broader audience and improve the workplace experience for millions of people.
Perceptyx CEO John Borland highlights the value that Humu’s technology brings to the table. Amidst a changing labor market and the rise of hybrid work models, there is increasing pressure on chief human resources officers to leverage people data effectively. Borland emphasizes the importance of closing the gap between feedback signals and actionable steps, a challenge that Humu’s technology can address.
Josh Bersin, a human resources industry analyst, emphasizes the demand for innovative HR technology that enhances employee performance and addresses manager deficiencies. Bersin notes that companies are investing heavily in employee experience and are actively seeking ways to improve productivity. Humu’s integration into Perceptyx’s platform allows it to differentiate itself in the market by offering actionable insights derived from survey data.
The acquisition of Humu by Perceptyx is part of a larger trend of consolidation in the HR technology industry. As companies become more cautious with their budgets, they are seeking vendors that can offer a wider range of services. The goal is to create a seamless employee experience platform that not only provides insights but also enables action. By consolidating services, these platforms increase their value and become more integral to the HR functions of organizations.
Laszlo Bock, the co-founder of Humu and former head of people operations at Google, is embarking on a new venture called Gretel.ai. This platform focuses on testing AI models and generating datasets for developers. Bock recognizes the growing trend of companies building their own versions of AI models and acknowledges the importance of the human element in these tools. While AI is powerful, human expertise is crucial in guiding its development and application.
Despite economic uncertainties, the demand for HR technology remains high. Companies are investing in reskilling their workforce and prioritizing employee productivity and experience. As digital transformation continues to reshape the workplace, organizations are eager to capitalize on AI’s potential in HR. The integration of Humu’s nudge engine technology into Perceptyx’s platform represents an exciting step forward in leveraging AI to drive positive behavioral change and improve the work environment.
FAQs
1. What is the significance of Perceptyx’s acquisition of Humu?
Perceptyx’s acquisition of Humu enhances their platform by offering AI-driven recommendations based on employee feedback. This integration allows Perceptyx to differentiate itself in the competitive HR technology market and bridge the gap between feedback signals and actionable steps.
2. How will Humu’s technology benefit employees and managers?
Humu’s technology provides customized recommendations, known as “nudges,” to employees and managers. These nudges prompt behavior changes based on survey feedback, such as encouraging quieter employees to speak up in meetings or helping managers integrate new team members.
3. What role does Laszlo Bock play in the future of HR technology?
Laszlo Bock, the co-founder of Humu, is moving on to co-found Gretel.ai, a platform that focuses on testing AI models and generating datasets for developers. Bock recognizes the importance of the human element in AI tools and aims to guide the development and application of AI models.
4. Why is consolidation occurring in the HR technology industry?
Consolidation is driven by organizations’ desire to streamline their HR functions and reduce costs. By consolidating services, HR technology platforms can offer a comprehensive employee experience and provide insights that lead to actionable steps.
5. How does AI impact HR technology?
AI has the potential to revolutionize HR technology by leveraging data analytics and machine learning to drive smarter employee behavior and improve managerial practices. The integration of AI into HR platforms allows for more personalized and actionable recommendations based on employee feedback.
In conclusion, the acquisition of Humu by Perceptyx represents a significant development in the HR technology industry. With the integration of Humu’s nudge engine technology, Perceptyx aims to provide employees and managers with AI-driven recommendations for improving the workplace experience. This acquisition aligns with the growing demand for HR technology that enhances employee performance and addresses manager deficiencies. As the industry continues to consolidate and embrace AI, the future of HR technology looks promising.
First reported by Forbes.
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