Betweened, a startup founded by Carla Engelbrecht, is rolling out its private beta version designed specifically for children aged six to nine in response to the growing concerns over child safety and privacy on social media. The platform will feature age-appropriate content curated from educators, brands, and influencers, providing a safe and engaging online space for kids.
Focusing on safety and privacy, Betweened aims to create a platform that allows children to interact with educational and entertaining content without worrying about their information being compromised. The platform also aims to help children develop a healthy relationship with technology by providing a more controlled and supportive environment.
Teaching Privacy and Media Literacy to Children
CEO Carla Engelbrecht stresses the importance of teaching children the fundamentals of privacy and media literacy. Comparing it to learning how to drive, she believes that these skills are necessary for children to navigate the vast online world while making informed decisions about their digital interactions.
Creating an Authentic and Age-Appropriate Experience
To appeal to its young audience, Betweened will resemble popular platforms like Instagram Reels and TikTok. However, what will set it apart is the fact that all content in its discovery feed will be suitable for children aged six to nine. The platform will achieve this through careful content curation, strict moderation guidelines, and focusing on promoting creativity and self-expression in a secure digital environment.
Navigating Challenges in Advertising and Data Collection
Apps designed for younger users face challenges in balancing advertising and compliance with legal regulations such as the Children’s Online Privacy Protection Act (COPPA). To provide a secure experience for children while still delivering engaging content, app developers and marketers must prioritize user safety and privacy.
Exploring Monetization Alternatives without Compromising Quality
While Betweened will not feature ads, the platform needs to generate revenue. To achieve this, Engelbrecht is considering partnerships with brands, premium features, and subscription-based models as potential sources of income. This will allow the platform to generate revenue without sacrificing the quality of content or user experience.
Collaborating with Brands in a Controlled Manner
In order to create a healthy and engaging platform for children and advertisers, Betweened will allow carefully chosen brands to create profiles and share kid-friendly content as long as they adhere to the platform’s editorial guidelines and safety regulations. This partnership will foster a safe and engaging environment for both young users and advertisers.
Ensuring Transparent and Trustworthy Content
All content from brands will be fully moderated, curated, and identified as sponsored to maintain transparency. This distinction will help readers make informed decisions about the content they consume and build trust between the publisher and the audience. By maintaining transparency, Betweened aims to ensure the integrity and credibility of its platform while providing a safe and enjoyable experience for its young users.
Frequently Asked Questions
What age group is Betweened designed for?
Betweened is specifically designed for children aged six to nine, providing age-appropriate content and a safe online environment.
What is the main focus of Betweened?
The platform focuses on safety, privacy, and providing a controlled yet engaging space for children to explore educational and entertaining content without worrying about their information being compromised.
How does Betweened teach privacy and media literacy to children?
Betweened teaches privacy and media literacy by creating a secure digital environment and offering content tailored to their age group, allowing children to make informed decisions about their digital interactions while building a healthy relationship with technology.
What sets Betweened apart from other social media platforms?
Betweened resembles popular platforms like Instagram Reels and TikTok but curates all content to be suitable for children aged six to nine, with strict moderation guidelines and a focus on promoting creativity and self-expression in a secure environment.
How will Betweened handle advertising and data collection?
Betweened will balance user safety and privacy with engaging content while complying with legal regulations such as COPPA. The platform will explore alternative monetization methods, such as partnerships with brands, premium features, and subscription-based models.
Can brands collaborate with Betweened?
Yes, Betweened will collaborate with carefully chosen brands that adhere to the platform’s editorial guidelines and safety regulations, creating a mutually beneficial environment for both young users and advertisers.
How will Betweened ensure transparent and trustworthy content?
Betweened will fully moderate, curate, and identify sponsored content from brands to maintain transparency, helping readers make informed decisions and building trust between the publisher and the audience.
Featured Image Credit: Photo by Pixabay; Pexels; Thank you!
First Reported on: techcrunch.com
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