Quick Information
- Name of Startup: Mutarex Digital
- Year Founded: 2020
- Website: Mutarex.com
- Type of company: Full-Service Marketing
- HQ Location: Remote
Startup Founders:
Bryan Farida, CEO;
Startup one-liner:
Full-service marketing at an affordable price.
Problem the startup solves:
Having a full marketing team of designers, marketers, and developers is [traditionally] expensive and time-consuming, whether it’s in-house or outsourced.
Our full-service marketing package, which includes a free social media strategy, free brand identity, social media management, graphic design, website management, copywriting, brand asset management, and a monthly social media report, is priced at $2k per month with no commitment.
Keep in mind, our services are enterprise-grade, so we compete with large marketing agencies such as Hawke Media, WebFX, etc. Our competitors generally charge $2.5k+ per month just for social media management with a commitment. We usually don’t compete with people on Fiverr or freelancers in general.
The best part is, no quality is sacrificed by offering our services at this price. We’ve created processes and procedures that minimize costs on our end, which we use to benefit our clients, using software.
We save our clients, on average, $3,500 every month on marketing expenses and have gained them over 1,131% more traction on social media.
Progress and current status:
Since founded in March 2020, we have grown to over 20 team members and $10,000 in MRR!
Just this week, we onboarded two new clients who we’ll be working with every month, which added an additional $3,000 to our MRR.
I’m currently using LinkedIn to create relationships by messaging business owners, CEOs, and marketing managers to gain business. We will be starting our social media account in the next new few weeks to gain visibility once our new website is complete.
What is a crazy story about the startup?:
Our services have changed multiple times.
Back in March 2020, I initially planned on this being a drop-servicing business because it seemed like a quick and easy business to build.
As I was designing the website, I became obsessed with the satisfaction of building something and watching it come to life – so I decided to offer my services myself instead of outsourcing.
Fast forward to June 2022, we now offer web design, social media, marketing strategy, SEO, paid ads, email marketing, and photography. We no longer work with one-time clients.
What is a company the startup looks up to, and why?:
Apple.
Apple is known for its user-friendly products. At this point, Android phones have better technology. However, they are behind Apple because their phones are not as easy to use.
We follow the same philosophy in terms of user-friendliness. Our goal is to make our clients’ lives as easy as possible so they spend as little time as possible worrying about marketing. This allows them to focus on their day-to-day more strongly.
The company in four years will be…
Mutarex Digital will have built multiple startups under our parent company, Mutarex.
We plan to build tons of companies under one umbrella and vertically integrate all of them to give clients the best experience possible; we just need the resources to do so.
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