Quick Information
- Name of Startup: Choicer
- Year Founded: 2021
- Website: Choicer.org
- Type of company: Mobile , Social, B2B , B2C , BIG DATA, Analytic
- HQ Location: Remote
Startup Founders:
Startup one-liner:
Solve social dilemmas and help deciding like choices. Change everyday life, and shape future using your decision, gaining wisdom of others.
Problem the startup solves:
Choicer is a mobile app whose main purpose is to enable dynamic analysis of consumer preferences by the ability to quickly learn users opinions on selected topic. Choicer responds to the upcoming changes in the internet marketing market. With the growing need for online privacy, cookies are becoming obsolete. Google announces a withdrawal from the cookie technology available to third parties at the end of 2023, which will change the face of remarketing. The current system of creating a behavioral profile for a individual user will be replaced by an analysis of trends in the behavior of larger groups In the near future , it is the membership in a “cohort” of a given user that will define the advertisements displayed by the web browser Of course, detailed statistics on unique cohort identifiers will remain an extremely valuable commodity, strictly controlled by the largest players or ther will become subject of research by specialized departments of consulting companies We offer a service that will make this specialist knowledge available in personalized way to wider group of all sized enterprises. From the user point of view, the added value is knowing the multitude of opinions of other users, validating their choices and satisfying their curiosity From the perspective of marketing data analysis, we have unlimited survey potencial, allowing for much more accurate determination of consumer preferences. In addition, choicer dilemmas reach interested groups of recipients motivated to answer questions with prizes, resulting from the app gamification mechanics.
Progress and Current Status:
App is already available on IOS and Android. Now we are working on improving our app, adding new features and looking for source of funding, so we can start our marketing campaign. For now, feedback from users is very positive.
What is an Inspiring Story about the Startup?:
The idea was born in november 2020. While my business was slow during lockdown, amidst pandemics induced boredom, i figured it is a perfect time to change my look. I decided to grow majestic beard. The longer it grew the more annoyed my wife became. For some reason, my new lumberjack style didn’t sit right with her.. After countless quarrels we where stuck in deadlock. I claimed that if we had asked multiple people around the world which look is better – with or without beard? – the majority would have sided with me. Ever since my wife took that bet, i have been striving to develop an app that will not only solve our quarrel, but also provide an ultimate mobile polling solution for everyone. That’s a humble beginning of choicer app.
What is a Company the Startup Looks Up to, and Why?:
There are some similarities between first form of facebook and choicer, so its natural choice, to look up at them. But to be honest, we are looking up at snapchat. There where able to make their app viral, in really hard-to-get-in market that was already grown during their initial start. We hope to do the same with choicer.
The Company in Four Years Will Be…
We hope to be big player in mobile industry , and gamechanger in terms of analytic, research and statistic data. Our main mission is to provide wisdom of crowd to everyone , so shy young person can get same amount of opinion on their dilemmas and problems, as influencer with great range. We hope that every startup can use choicer, to get better start. We hope that we will fulfil that mission in less than 4 years.
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